Sorgatz used the occasion to renew the bet for another year:
Official terms: We will check Quantcast on October 1, 2012. The goal is 700MM pageviews/month. It’s $10 for every million over/under. (So $1000 to me if it’s 600MM.) Lockhart is the judge...And again, the money handover is to be done in public and photographed.
As the following September rolled along, it became clear Denton would lose the second bet by a much wider margin, and Sorgatz seemed to be licking his chops in anticipation. But when October arrived, I didn't see any follow-up: No announcement on Twitter. No Tumblr post. No public event with an inebriated Felix Salmon snapping photos.
I remembered the bet recently, and e-mailed Sorgatz to ask what happened. He sent a link to this photograph from his Instagram account which shows, indeed, Nicholas G. A. Denton lost the bet and made a bank transfer for $680. I asked whether Denton had backed out of signing the check in public. Sorgatz said that wasn't the case; he just didn't want to gloat upon winning. And I believe him.
So let it be known that Rex Sorgatz is a magnanimous fellow who doesn't need to brag.