As mentioned Friday, there were other tech sites besides Gizmodo that Brian Hogan and his friend approached when they were trying to sell the stolen iPhone prototype. When Wired was reporting on the story, they mentioned they'd "received an e-mail...offering access to the iPhone, but did not follow up on the exchange after the tipster made a thinly veiled request for money."
Another website Hogan and his friend approached was Engadget, and in fact Peter Rojas chimed in during the Reddit AMA to explain why they hadn't purchased the iPhone, either:
"Engadget was offered the phone, but declined. Usually as a journalist you're allowed to use and publish confidential information if someone gives it to you (which is why Glenn Greenwald is in the clear), but if you do anything to induce someone to give you something (like paying them or offering them other form of compensation or consideration) you are potentially liable.
In this instance the phone did appear to be stolen property, or at the very least that it was not the property of the person offering it, so it made sense not to buy it despite how newsworthy it was."So if you're wondering why Gizmodo got the scoop in this instance, it's because Gizmodo doesn't mind paying for stolen goods, whereas other sites apparently have qualms about it.