Last year, Albert Burneko posted a 1,873-word essay all about Halloween candy. Near the end, he gave a ranking of the eight best Halloween candies, with a description of each food. (He also fast-forwarded to the 72nd- and 73rd-best choices: A wadded Party City receipt and a Hershey bar.)
This year, Albert again posted about Halloween candy. But since he had nothing new to say, he went the listicle route: 47 Halloween candies, ranked 1 through 47. Total word count: 158.
If you ever wanted to see a clear example of "perfunctory writing," this was it.
Although maybe I'm missing the bigger picture. Maybe Albert was paying homage to that new "Buzzfeed minus gifs" tumblr by writing a Buzzfeed article without any gifs.