1.) Get a tip from a guy named "Michael" who claims he saw 7'3 NBA player Hasheem Thabeet flying uncomfortably in coach class.
2.) Post the supposed photos of Hasheem without bothering to confirm the details of Michael's story.
3.) Collect 128,000 pageviews.
4.) Reveal two days later in an update that it wasn't actually Hasheem in the photos.
5.) Try to do better the next time.